A glimpse of my product management projects
The New Revenue Engine
Product Management
+15% Company Revenue
Conceptualized and launched a new service offering that drove a 15% increase in total company revenue within its first year.
The AI-Powered Advantage
Product Management
+45% Lead Generation
Spearheaded the launch of AI-driven marketing products, boosting client lead generation by up to 45%.
The B2B Platform Turnaround
Product Management
+45% Lead Increase
Re-engineered the marketing strategy for the Bedouk platform, resulting in a 45% increase in lead generation for event suppliers.
The Foundational Product Scale
Product Management
100,000+ Venues Launched
Led a 15-member team in the successful product launch of the Cvent Supplier Network, managing the data and marketing for over 100,000 international venues.
Some of my key AI-Automation projects
From Clicks to Conversions
AI-Marketing
+35% Conversion Rate
Leveraged predictive AI for hyper-personalized customer journeys, lifting conversion rates by 35%.
AI-Powered Marketing Velocity
AI-Marketing
-60% Cost Per Lead
Implemented an AI-driven content and advertising engine that decreased Cost Per Lead by 60% while simultaneously increasing lead volume.
My recent Digital Transformation Projects
Transforming an Academic Association for the Digital Age
Digital Transformation
90% Faster Onboarding
I led the end-to-end digital transformation for a global association, automating member registration and reducing manual onboarding efforts by 90%.
Enterprise Efficiency: Optimizing MarComm for Fortune 500 Clients
Digital Transformation
-35% Process Cycle Time
As a consultant at Accenture, I led initiatives that reduced digital marketing process cycle times by up to 35% for major US and European clients.
Data as a Catalyst: Intelligent Transformation of a B2B Platform
Digital Transformation
+20% Operational Efficiency
I spearheaded an 'Intelligent Data Insights' initiative that improved process straight-through processing by 20% and fueled a 45% increase in lead generation.
Architecting a Global GTM Model for Profitable Scale
Digital Transformation
-60% Project Execution Cost
I designed and directed a global go-to-market strategy that transformed project delivery, optimizing execution costs by up to 60% while serving EU & US clients.
A glimpse of my Branding projects
Building a Global Brand from the Ground Up
Branding
100% Brand Consistency
I developed the first-ever cohesive brand identity for a global research association, achieving 100% brand consistency across all digital touchpoints.
Brand Revitalization: From Platform to Thought Leader
Branding
+40% Organic Traffic
I executed a content-led branding strategy that repositioned InfoPro Digital as an industry authority, driving a 40% increase in organic website traffic.
Branding for a New Frontier: Positioning an AI Marketing Leader
Branding
Enhanced Brand Visibility
I spearheaded the brand positioning strategy that established Swostitech as a credible leader in the competitive AI marketing space, leading to enhanced brand visibility and a 45% lift in lead generation.
Branding a Flagship Service to Drive Enterprise Revenue
Branding
+15% Company Revenue
I conceptualized and branded a new "Digital Transformation" service offering, which became a key revenue driver and contributed to a 15% increase in overall company revenue.
Key E-commerce Projects
Revitalizing a B2B Marketplace for Market Leadership
E-commerce
+45% Lead Generation
Transformed an underperforming B2B e-commerce platform into a high-performance lead and revenue engine.
The AI-Powered Sales Engine: Boosting DTC Conversions
E-commerce
+35% Conversion Rate
Applied AI directly to an e-commerce context to drive personalization and sales, boosting conversion rates.
Launching a New B2B E-commerce Portal for Global Sales
E-commerce
$5M New Revenue Stream
Led the go-to-market strategy for a new B2B e-commerce channel that created a $5M revenue stream in its first 18 months.
Optimizing E-commerce Analytics for a Fortune 500 Retailer
E-commerce
-30% Reporting Time
Delivered advanced analytics solutions for a global retailer, reducing manual reporting time by 30% and enabling faster strategic decisions.