InfoPro Digital
Brand Revitalization: From Platform to Thought Leader
My Role
Marketing Manager
I executed a content-led branding strategy that repositioned InfoPro Digital as an industry authority, driving a 40% increase in organic website traffic.
The Story
A Brand Without a Voice
InfoPro Digital had a solid product but no brand narrative. Their marketing was purely functional, failing to build trust or communicate their deep industry expertise.
Building Brand Authority Through Content
- I launched a new B2B blog focused on industry insights and best practices. This became the central pillar of our strategy to shift brand perception.
- I developed and produced engaging video content tailored to the European market. This not only improved brand identity but also communicated the platform's value proposition more effectively than text alone.
- I ensured all new content was highly optimized for search engines, transforming the brand's digital footprint from invisible to authoritative on key industry topics.
Core Challenge
The company's brand was perceived as a transactional tool provider, not a strategic partner. They struggled to attract organic traffic and engage high-value clients.
My Role
Content Strategy • Brand Messaging • Video Marketing • SEO
Timeline
12-Month Initiative
Tools & Tech
+40%
Increase in Organic Traffic
1st
Company Blog Establishing Thought Leadership
+35%
Increase in Lead Generation
Top 3
Google Ranking for Target Industry Keywords