InterraIT Inc.
Branding a Flagship Service to Drive Enterprise Revenue
My Role
Head of Global Marketing & Business Strategies
I conceptualized and branded a new "Digital Transformation" service offering, which became a key revenue driver and contributed to a 15% increase in overall company revenue.
The Story
Selling Pieces Instead of a Solution
Clients were buying small, tactical services, but InterraIT had the capability to deliver much more. The lack of a strong service brand was limiting their deal size and strategic importance.
Creating a Premium Service Brand
- I led the initiative to define and brand the "Digital Transformation" service. This involved identifying the target market, crafting the value proposition, and creating a compelling narrative around business outcomes.
- I developed the messaging and sales enablement materials (decks, one-pagers, case studies) that empowered the sales team to confidently sell this new, higher-value offering.
- I directed the go-to-market strategy to launch this new service brand across the US, Europe, and India, positioning InterraIT as a strategic partner, not just a vendor.
Core Challenge
The company's individual services were not attracting large, strategic enterprise deals. They needed a powerful, high-value "umbrella brand" to package their capabilities and compete for bigger contracts.
My Role
Service Branding • Value Proposition Design • Go-to-Market Strategy • Sales Enablement
Timeline
Full GTM Cycle
Tools & Tech
+15%
Increase in Overall Company Revenue
$1M+
Value of New Projects Secured under New Brand
3x
Higher Average Deal Size
100%
Positive Feedback from Sales Leadership