Swostitech Solutions
Launching an AI-Powered Marketing Suite for Global SMBs
My Role
Head Consultant, AI & Marketing
We spearheaded the launch of AI-driven marketing products, boosting client lead generation by up to 45%.
The Story
Making AI Practical for SMBs
Many businesses saw AI as complex and expensive. The challenge was to develop and market a solution that delivered clear, immediate ROI without a steep learning curve.
Strategy, Execution & Enablement
- AI Stack Integration: Led the evaluation and integration of cutting-edge AI tools (for content, ads, and automation) to form the core of the product offering.
- Dual-Market Campaigns: Developed and executed distinct AI-driven marketing campaigns tailored to the unique needs of both Indian and US clients.
- Team Empowerment: Directed and mentored the marketing teams on how to leverage these new AI tools, fostering skill development and improving overall campaign effectiveness.
At a Glance
Core Challenge
To package complex AI capabilities into an accessible and effective marketing solution for both Indian and US-based small-to-medium businesses.
My Role
Product Strategy • AI Tool Evaluation • Campaign Execution • Team Mentoring • Client Onboarding
Timeline
Jan 2022 - Present
Tools & Tech
Google AI Studio
ChatGPT
Jasper AI
Zapier AI
Salesforce
Apollo.ai
Key Results
+45%
Average Increase in Client Lead Gen
10+
AI Tools Integrated
25%
Improvement in Team Campaign Efficiency