Aura Lifestyle
From Clicks to Conversions: AI-Driven Personalization for E-commerce
My Role
Head Consultant, AI & Marketing (at Swostitech Solutions)
We leveraged predictive AI to deliver hyper-personalized customer journeys, lifting the site-wide conversion rate by 35% and significantly boosting ROAS.
The Story
Speaking to Everyone, Connecting with No One
Aura Lifestyle's marketing treated all visitors the same. This resulted in users seeing irrelevant products, ads that didn't resonate, and a disconnected experience that led to a 75% cart abandonment rate.
Predicting Intent and Personalizing in Real-Time
- Predictive Audience Segmentation: Moving beyond basic demographics, I used models within Google's AI Platform to analyze behavioral data and predict user intent. This allowed us to segment audiences into clusters like "high-intent buyers," "bargain hunters," and "browsers."
- Dynamic Creative & Content: We connected these AI segments to a Dynamic Creative Optimization (DCO) platform. This meant users were automatically shown ad copy and product images that matched their predicted intent, both on and off-site.
- AI-Powered SEO for Conversion: We used Frase.io to analyze the top-ranking content for high-value keywords. The AI provided an outline to create landing page content that perfectly matched search intent, dramatically improving organic traffic conversion.
Core Challenge
A direct-to-consumer brand suffered from generic "one-size-fits-all" marketing, leading to low engagement, a high cart abandonment rate, and inefficient ad spend.
My Role
Personalization Strategy • AI Analytics • Conversion Rate Optimization (CRO) • Predictive Modeling
Timeline
6 Months (H2 2023)
Tools & Tech
+35%
Increase in Site-Wide Conversion Rate
+50%
Higher Return on Ad Spend (ROAS)
-25%
Reduction in Cart Abandonment
4x
Higher Engagement on Personalized Content