AI-Powered Marketing Velocity: Scaling a B2B SaaS Pipeline

Scaling Blocked by Manual Effort

TechNova's growth was stalled. Their team spent weeks creating a single content piece and a handful of ad creatives, resulting in high CPL and slow pipeline growth. They couldn't scale their marketing efforts without a linear increase in headcount and cost.

An AI-Powered Content & Ad Factory

• AI Content Engine: I deployed Jasper.ai to augment the content team. We used it to generate outlines, first drafts, and social media derivatives from core research, increasing content production speed by 3x.
• Automated Creative Diversity: We integrated AdCreative.ai, which generated hundreds of ad variants (images, copy, headlines) in minutes. This allowed us to test at a scale that was previously impossible, quickly identifying winning combinations.
• Intelligent Automation: Using Zapier AI, I designed workflows that connected the entire system. When a new blog post was published, AI would automatically generate social posts, queue them in Buffer, and create ad campaign drafts for review, eliminating manual hand-offs.