InfoPro Digital (Bedouk Platform)
Revitalizing a B2B Platform: Data-Driven Growth for Bedouk
My Role
Marketing Manager
We re-engineered the marketing strategy for the Bedouk platform, resulting in a 45% increase in lead generation for event suppliers.
The Story
An Underperforming Digital Asset
The Bedouk platform, despite its potential, wasn't effectively connecting event organizers with suppliers. The key was to unlock its value through data and modern digital marketing.
A Multi-Pronged Attack
- Data Foundation: Led the integration of Google Analytics across Bedouk's multilingual sites, providing critical data on user behavior for the first time.
- Performance Engine: Conceptualized and executed highly targeted Google Ads campaigns, directly driving a 35-45% increase in qualified leads.
- Content Authority: Launched a new B2B content marketing blog and produced engaging video content, increasing organic traffic by 40% and establishing InfoPro Digital as a thought leader.
Core Challenge
An established B2B event platform (Bedouk) was experiencing stagnant growth due to a lack of data insights, poor user engagement, and an outdated marketing approach.
My Role
Data Analytics Integration • Performance Marketing (Google Ads) • Content Strategy • Video Marketing
Timeline
12 Months
Tools & Tech
+45%
Increase in Lead Generation
+40%
Increase in Organic Website Traffic
5
European Markets Reached
20%
Improvement in Process Efficiency