Cvent India
Foundational Launch: Scaling the Cvent Supplier Network (CSN)
My Role
Sr. Associate Marketing
I led a 15-member team in the successful product launch of the Cvent Supplier Network, managing the data and marketing for over 100,000 international venues.
The Story
Taming Massive Scale
Launching a network with 100,000 international venues presented a monumental data management and marketing challenge. A robust, scalable process was needed from day one.
Process-Driven Execution
- Team Leadership: Led and coordinated a 15-member data and marketing execution team, ensuring alignment and efficiency throughout the fast-paced launch.
- Database Process Design: Designed and implemented the core database-driven process for the Cvent Supplier Network, ensuring data integrity and streamlining international data management.
- Informed Strategy: Developed and managed a comprehensive competitor intelligence analysis (CIA) to inform digital marketing strategies, optimizing PPC and email campaigns for maximum ROI.
Core Challenge
To launch and scale a massive, data-heavy product (the Cvent Supplier Network) by establishing a streamlined process for international data management and marketing execution.
My Role
Product Launch Management • Team Leadership (15 members) • Data Process Design • Competitor Intelligence • PPC & Email Campaigns
Timeline
Product Launch Cycle
Tools & Tech
100,000+
International Venues Managed & Launched
15
Team Members Led
#1
Product in its Market Niche
100%
Data Integrity