Assn. for Netnographic Research (ANR)
Transforming an Academic Association for the Digital Age
My Role
Consultant, Marketing & Technology
I led the end-to-end digital transformation for a global association, automating member registration and reducing manual onboarding efforts by 90%.
The Story
An Analog Organization in a Digital World
The ANR board was bogged down with manual tasks, using spreadsheets to track members from 50+ countries. Communication was disjointed, and the brand lacked the professional polish of a global academic leader.
Building a Digital "Central Nervous System"
- Unified Digital Identity: I led the complete brand development, creating a new logo, visual identity, and messaging to establish a cohesive and professional online presence.
- Centralized Hub: I designed and launched the association's first official website, serving as a single source of truth for information, member resources, and event registration.
- End-to-End Automation: I designed and implemented a full marketing automation workflow. This system handled member registration, payment processing, database updates, and welcome email sequences, eliminating nearly all manual intervention.
Core Challenge
A prestigious global research association was operating with manual processes, no centralized digital hub, and an inconsistent brand, hindering its growth and member engagement.
My Role
Digital Strategy • Brand Development • Website Creation • Marketing Automation
Timeline
3 Months (Full Implementation)
Tools & Tech
-90%
Reduction in Manual Onboarding Work
50+
Countries Seamlessly Registered via Automation
100%
Centralized Member Communication
1st
Professional Digital Platform in the Assn's History