InfoPro Digital
Data as a Catalyst: Intelligent Transformation of a B2B Platform
My Role
Marketing Manager
I spearheaded an 'Intelligent Data Insights' initiative that improved process straight-through processing by 20% and fueled a 45% increase in lead generation.
The Story
Flying Blind
The business couldn't optimize what it couldn't measure. Lacking basic analytics and relying on manual processes, the platform was underperforming and failing to capitalize on its market position.
Injecting Intelligence into the Core
- Foundation of Insight: My first transformative act was leading the integration of Google Analytics across all multilingual platform websites. This provided the first-ever data-driven view of the user journey.
- Process Intelligence PoC: I spearheaded a proof of concept using a Business Process Management (BPM) platform to digitize and streamline key workflows. This directly targeted and resolved known inefficiencies.
- Activating the Data: With new insights from analytics, I conceptualized and executed targeted Google Ads campaigns that were finely tuned to user behavior, turning data into a direct revenue driver.
Core Challenge
A major French B2B e-commerce platform was operating as a "black box," with no data on user behavior and inefficient back-end workflows, limiting both marketing effectiveness and operational efficiency.
My Role
Data Integration • Proof of Concept (PoC) Lead • Process Management • Performance Marketing
Timeline
6-Month Proof of Concept
Tools & Tech
+20%
Improvement in Straight-Through Processing
+45%
Increase in Lead Generation (Data-Driven)
1st
Comprehensive User Behavior Analytics
5
Multilingual Websites Integrated with Data Tools