InfoPro Digital
Revitalizing a B2B Marketplace for Market Leadership
My Role
Marketing Manager
I re-engineered the digital strategy for a major B2B e-commerce platform, driving a 35-45% increase in lead generation for its suppliers.
The Story
An Inefficient Digital Sales Channel
The platform was a functional directory but not an effective sales channel. Without understanding user behavior or leveraging modern marketing, it was losing ground to competitors and failing to deliver ROI for its paying suppliers.
A Data-First E-commerce Overhaul
- Enabling Data-Driven Decisions: My first step was to lead the integration of Google Analytics across the platform's five multilingual websites, providing the business with its first-ever comprehensive view of the user journey and conversion funnels.
- Launching a Performance Engine: Armed with this new data, I conceptualized and executed highly targeted Google Ads campaigns, focusing on high-intent keywords to drive qualified traffic directly to supplier pages.
- Building Brand & Organic Traffic: I launched a content marketing initiative focused on B2B e-commerce best practices, establishing the brand as a thought leader and increasing high-quality organic traffic by 40%.
Core Challenge
A leading French B2B platform was facing stagnating growth. It lacked crucial user data, had a low conversion rate, and an outdated marketing strategy that failed to attract new business.
My Role
E-commerce Strategy • Performance Marketing • Data Analytics Integration • Content Marketing
Timeline
12-Month Revitalization Project
Tools & Tech
+45%
Increase in Supplier Lead Generation
+40%
Growth in Organic Website Traffic
5x
More Data Points for Strategic Decisions
20%
Improvement in Process Efficiency (via Data Insights)