Assn. for Netnographic Research (ANR)
Building a Global Brand from the Ground Up
My Role
Consultant, Marketing & Technology
I developed the first-ever cohesive brand identity for a global research association, achieving 100% brand consistency across all digital touchpoints.
The Story
A Strong Mission with a Weak Image
The association's important work was being held back by an amateurish and disjointed visual presence. There was no official logo, color palette, or digital home, creating confusion and a poor first impression.
Architecting a Professional Identity
- I collaborated with the founder and board to define the association's core values, mission, and brand personality, which became the foundation for the visual identity.
- I designed the complete brand package: a modern, academic logo, a professional color palette, and typography guidelines to ensure consistency.
- I implemented the new brand across all-new digital assets, including a professional website, email newsletter templates, and social media profiles, creating a unified and impressive online presence.
Core Challenge
A growing global association lacked a professional brand identity. Its visual presence was fragmented and inconsistent, which undermined its credibility and failed to attract a wider academic audience.
My Role
Brand Strategy • Visual Identity Design • Logo Creation • Website Development
Timeline
2 Months (Brand Sprint)
Tools & Tech
1st
Cohesive Brand Identity in the Assn's History
100%
Brand Consistency Across Touchpoints
+50%
Increase in Member Engagement (Post-Launch)
50+
Countries Reached with a Unified Brand Voice