InterraIT Inc.
Building a New Revenue Engine: The Digital Transformation Service
My Role
Head of Global Marketing & Business Strategies
We conceptualized and launched a new service offering that drove a 15% increase in total company revenue within its first year.
The Story
Stagnant Service Portfolio
InterraIT had powerful individual IT services but lacked a high-value, consolidated offering to compete for larger strategic deals. The goal was to create a new flagship service to drive significant growth.
A Market-Driven Launch
- Conceptualization: Defined the service offering, value proposition, and pricing tiers based on market analysis and collaboration with the CEO & Sales Head.
- Cost-Optimized Team Building: Pioneered a hybrid team structure using strategic university partnerships in India, reducing operational expenses by 50% while building a robust talent pipeline.
- Global Go-to-Market: Led the GTM strategy across the US, Europe, and India, securing initial projects valued between $500K - $1M.
Core Challenge
To create a new, high-margin revenue stream by bundling existing capabilities into a cohesive "Digital Transformation" service offering for the US & EU markets.
My Role
Go-to-Market Strategy • Service Conceptualization • Team Building • Demand Generation • Sales Collaboration
Timeline
12 Months (Full GTM Cycle)
Tools & Tech
+15%
Increase in Overall Company Revenue
$1M+
Value of Projects Secured
-50%
Reduction in Operational Costs
40%
Increase in Qualified Leads