Salut,
Moi c’est Jag.
Based in Paris, I lead, advise, and grow high-performing global marketing teams. My expertise lies in demystifying the complex world of AI and data, translating cutting-edge technology into tangible business growth. Here, I'll share insights from my journey at the intersection of product innovation, digital marketing, strategic leadership, and process optimization. Follow along to share in the lessons I learn.
My Work in Action
Transforming Ideas into Impact
From AI-powered marketing engines to complete digital transformations, each project represents a strategic leap forward for global organizations.
Featured Case Studies
About
My journey into marketing began by building a foundation in data analysis and digital strategy for global firms like Accenture and Cvent. This early experience in harnessing data for market penetration led me to France to pursue an MBA in Marketing Sustainability at KEDGE Business School, a move that deepened my understanding of global business dynamics. This propelled me into a global leadership role where I architected international go-to-market (GTM) strategies, spearheaded complex digital transformation initiatives for a Silicon Valley IT firm, and achieved significant process optimization, cutting operational costs by over 50%. To deepen my understanding of core marketing principles, I pursued a Ph.D. in Digital Marketing with a research focus on consumer visibility on emerging digital technologies.
Today, my work centers on product innovation and AI strategy. I guide global organizations in leveraging unified data platforms and AI to build next-generation marketing engines and launch cutting-edge products. Outside of this, I am deeply committed to mentoring the next generation of marketing minds. When it comes to what I’m passionate about, pioneering new AI strategies, leading digital transformation, and building high-performing global teams are at the top of my list.
Jagannath Sanyal
Innovative Pedagogy & Mentorship
Awards & Recognitions
Star Performer
InterraIT Inc.
Recognized for driving client success and business growth.
Digital Change Maker
InterraIT Inc.
Awarded for pioneering the Digital Transformation service launch.
24 Frame
Accenture
Two-time award recipient for 100% client satisfaction.
Event Management
What my project owner says...
"Jag is undoubtably one of most talented and brilliant Marketing Director’s that I have had the previledge to work with during my long career. His passion, out of the box thinking and ability to find solutions to all the challenges that he faced to implement a successful digital marketing strategy for Interra IT has been amazing. He never drops the ball and his successful multitasking skills are unbelievable. He is one of the greatest assets in the organization."
"I had the pleasure of working with Jag during his time at Accenture. He supported marketing analytics during an important transition from using data to report to using data to inform our marketing campaigns and improve the client experience. I found him to be proactive and professional with the ability to lead initiatives and program manage as well as be a team player in a global, distributed team."
"Jag joined my team at a time of data transition. He brought new thinking and exceptional marketing operations management skills to the team. He enabled functionality and insights with speed and accuracy. He is a data and insights expert and it is my pleasure to recommend him."
"Jag is not a typical PhD candidate. He is a mature, accomplished professional who brings excellence to everything he does – from research to teaching to leadership. I have no doubt he will be an outstanding colleague and a thought leader in his field."
"Jag single-handedly built our sales enablement program from the ground up, equipping our sales team with the critical tools they needed to shorten sales cycles and communicate value effectively. His leadership in launching our new AI-powered service, with a sharp focus on key metrics like CAC and LTV, demonstrates a level of business acumen that is truly top-tier."
"I've had the pleasure of working with Jag for almost two years now. He has helped us immensely with his task as a digital transformation manager and consultant at ANR. I can honestly say I don't think we would have seen the success we have without his help! We needed a lot of assistance getting our digital strategy formulated and set up, and he was eager to help us every step of the way. He brought in high-quality team members to help complete the tasks and was exemplary in communicating benchmarks and keeping the project running on time and on budget. He is extremely professional and capable, has a keen attention to detail, anticipates issues before they arise, and he is fully conversant with the latest developments in digital marketing and social media. I have a very high level of trust in his capabilities and have greatly enjoyed having him on our team."